Casino
CASINOS

Our leading people counting system empowers you to respond to small changes in visitor behaviour on a day to day basis, to access critical trends and so better manage the overall performance of your casino. Tracking the number of people through your casino is the only real way to measure the success of your marketing efforts.

  • Visitor entry and exit movements by hour, day, week, month and year.
  • Identify your peak times and seasons, allowing for accurate scheduling of security and cleaning staff
  • Attracting new tenants and retaining existing ones
  • Determine the relationship between foot and vehicle traffic for the management for parking and drop-off facilities

The entrance counting gives you access to casino performance data beyond simple turnover statistics.

Passage and inter-level counting accurately monitor internal visitor movements so you know where the high traffic areas are within the casino as well as where the dwell times are in each defined zone allowing you to make informed business decisions.

  • Determining the number of people on the gaming floor versus the rest of the casino complex
  • Highlights the impact of in-centre marketing drives as well as the draw power of anchor stores.
  • Leasing becomes easier as you can position tenants in the most suitable locations and negotiate the lease according to the performance level of that area.
  • Our easy-to read heatmap creates a visual representation of your shopping centre‚Äôs hotspots.

Retail counting provides advanced insight into the relationship between visitors to the retail store in comparison to visitors to the casino complex and allows you to calculate the peel off rate.